Search Engine Optimization documentation needed

Todd, I like your question. I too would like more help with SEO. However, I checked out your website and it doesn't square with the little I do know about using Google and other search engines to grow your website audience. As-an-aside too few Rotary website managers use keywords or even try to build or create/monitor their growth.

You say that you are setting "appropriate keyword density" and "page titles". You appear to know about the "ability to customize excerpts and include relevant keywords on a given page". A review of your titles and keywords doesn't support your claim. For example, All of your "News" stories have the same title which only has one tag "meetings". I am not sure how Google can find your title with so little information.

For example here is what Coschedules Headline analyzer says about your headline:

Headline Score 54, SEO Score 44

You should strive to attain a Headline score of 90+ (it is really difficult) and an SEO score as close as to100 if possible.

Once you know the difference in your common, uncommon, power and emotional words you will have a very good idea of where your keywords lay. You can also do trial searches using Google. I always try to set a minimum of at least 5 keywords. As you may see in blogs, the number of keywords is often much, much higher.

• Increase your power words
• Increase your emotional words
• Increase your uncommon words
• Increase your common words
• Increase your word count by at least 4 words
• Increase your character count by at least 10 characters
• Add more emotionally positive or negative words

Word Balance
JANUARYNOUN 11NUM , 2022NUM MEETINGNOUN REPORTNOUN
Your headline is missing several types of words that readers look for. Add them to your headline to increase your score.

Common


0%

Increase the number of common words in your headline to improve your score. Great headlines usually consist of 20-30% common words.

Uncommon


0%

Increase the number of uncommon words in your headline to improve your score. Great headlines usually consist of 10-20% uncommon words.

Emotional


0%

Increase the number of emotional words in your headline to improve your score. Great headlines usually consist of 10-15% emotional words.

Power


0

Pro Tip: Increase Your Power Words
Increase the number of power words in your headline to improve your score. Great headlines usually include at least 1 power word or phrase.

Find common words with the


Word Count
5
Your headline is a bit too light on words. Try increasing the length of your headline by a few words to grab attention and drive engagement.


12

Character Count
31
Your headline is a bit too short. Try increasing the number of characters in your headline to improve its SEO readability.


70

Type
List
You wrote a List headline. Your headline creates curiosity in readers by keeping the content of your post ambiguous and ensuring it will be easily skimmable.


Reading Grade Level
7
Your headline reads at or below a 7th grade reading level, making it easy for most readers to comprehend.


< 612

Sentiment
Neutral
Your headline conveys a neutral sentiment. Add more emotionally positive or negative words to help it stand out and drive more engagement.



Clarity
Nice work! Your headline's message is clear and concise.


Skimmability
Your keyword or topic is found in the first or last three words of your headline, making it easy for readers to skim and understand at a glance.

JANUARY 11 , 2022 MEETING

 

John - We are just going live on CR 9/1/26. I am trying to learn SEO and Google Analytics but I need to get the site live first. Any recommendations on SEO / GA for dummies and how to use SEO / GA in CR?

 

Hi Dawn thanks for posting, I am by no means any expert on SEO. But here's what I hope are some basic SEO tips you can use.

1. Update your public facing website as much as you can. Publishing events, stories, new custom pages etc. forces Google to go re-index your website.

2. Create a free Google account (if you don't already have one), then submit your ClubRunner website to Google using their "Search Console" tools:
https://search.google.com/search-console/about
I worked with another club doing this just a few weeks ago, there was a measurable increase in their ranking in Google's search results. It took about 2 weeks to take effect (on Google's end) but their search ranking increased just by doing this.

3. Consider embedding your live Facebook/X/Instagram/etc. social media feeds right on your homepage. This can be an effective way to direct website traffic (i.e. your website visitors might wish to explore your Facebook feed). The Facebook feed looks like this:
https://pictonrotary.ca
(scroll down a bit, it's the beginning of the middle column)

Our instructions:
https://www.clubrunnersupport.com/k...acebook-plugin-to-the-homepage-or-custom-page

4. The Google Analytics service should provide you a "Tracking ID" that you can embed into ClubRunner, our instructions:
https://www.clubrunnersupport.com/kb/articles/how-to-track-website-statistics-with-google-analytics

I know this is a bit basic, but it can be effective (and also easy I hope). Please post again if you have more questions.