In this article, I continue to explore the issue of content with suggestions for club website managers and their communication committees or club executive members to expand their range of content so as to attract a larger local audience. I begin with three "normal" suggestion the third of which is used too infrequently when it has great potential. The last three "novel" ideas will increase your audience if you are looking to increase your number of visitors. But they may not be to everyone's liking and should be a club decision before implementation. 3 Normal and 3 Novel Ways to Build Better Content for your Club Website!